Photographed by STEPHANIE HYNES
Iconic bras: gold standard classics that earn key item status in a Lingerie Collection. That’s when a style continually sells through and reorders flow. Time proven they provide the foundation of brands business, assuring volume goals and providing the building blocks on which newness can be pursued. I asked Stephanie to create a photoshoot of bestselling, time-honored bras from some of our partner brands. Thank you … Read More
Photographed by Becky Yee
Fatou in Timpa
Petite busted women are often bra challenged. There seems to be little choice for their particular frames and yet there are options available to them. I am not sure why because there are a boatload of women in this channel whose lingerie desires are misunderstood. Becky and I decided to focus on brands that ‘get it’ and cater to their sizes. This was … Read More
By Becky Yee & Ellen Lewis
A few months ago, Becky and I were brainstorming ideas for a bridal lingerie photo editorial. We were searching for an angle that defied the norm. Bingo! The Winter Bride! Why not focus on the empowerment of wizened women. Women that defy the mythology of aging. Women who, later in life, choose to marry and still want beautiful, sensual, and sophisticated lingerie for that … Read More
Photographed by BECKY YEE
The absence of gender rules for men and women building fashion wardrobes has finally permeated social norms. Lingerie, initially defined by uber feminine details, has evolved. First simplicity entered the design landscape: easy, clean styles often described as unisex. Then lace made an entrance into men’s underwear design. Acceptance of diversity has thankfully made headways in our culture. Inclusivity is a common denominator. This month Becky… Read More
Photographed by Becky Yee
My entire career, color has guided my merchandising instincts. From full bloom to the lack of it, color always defines product. This year, it defines change, joy and breaking free. Becky shot this photo editorial, Burst of Color, as a reaction to the explosion of bright colors that permeate the current and future Lingerie markets. Thanks to Hanky Panky, Aubade, Gossard and Amour Cache for … Read More
By BECKY YEE
Hot takes on a whole other meaning in Miami Beach and I don’t mean the crazy temperatures smothering the globe this summer. Becky decided that this popular southern destination deserved recognition for its sultry style. Embracing the sun-drenched colors and smoldering light, she shot these lingerie images of Amanda capturing the vitality of this charismatic city. Thanks to NK IMODE, Christine Silk, Fit Fully Yours, Leonisa, Cosabella … Read More
By BECKY YEE
Natori
Becky’s photo editorial, Sexy at Any Age, struck me as a perfect expose for the brands showcased here. Clearly, these images prove that “age is just a number”. We take for granted in our youth-oriented culture that well-made lingerie is the providence of the young. From full fit foundations to casual loungewear, even as gravity does its deed, women still savor sensual, sophisticated, and excellent fitting … Read More
