By ELLEN LEWIS

What Does it Mean to Become a Legend?

There are very few companies in intimate apparel that can claim 140 years of continuous evolution without losing their soul. ANITA is one of them.

Anita Since 1886 (1988 photo)

I was reminded of this several years ago at Curve NY, where a conversation with Georg Weber-Unger, current steward of the global, FAMILY OWNED brand, sparked a deeper reflection … Read More

Introducing the Anita Care Lotta Lace post-mastectomy bra in the soft shade of Crystal in addition to Lotus and Black colorways. Designed to look as good as it feels, this style blends feminine lace detailing with all day comfort.An elegant update to the bestselling Lotta 5769X, this version introduces soft lace accents while maintaining the comfort and simplicity women love. It works beautifully as a post-mastectomy bra and … Read More

Claire Comfort Underwire Bra and Seamless Brief

Anita’s Claire Collection blends modern elegance with effortless comfort. Each bra features breathable spacer cups that shape beautifully while feeling feather-light. The result is a clean, refined look that stays comfortable all day.

Claire Comfort Underwire Bra

The collection includes a Soft Bra non-wired with Spacer Cups style that feels airy and free. It also offers a Comfort Underwire with Spacer Cups that … Read More

This season, Rosa Faia’s beloved Bobette series receives a radiant refresh with its newest shade, Crystal. It’s a luminous addition to the timeless palette of Ruby, Maritime Blue, and Black.

Bobette collection celebrates the art of contrast. Delicate all-over floral stretch lace meets smooth, shimmering fabrics that catch the light with effortless sophistication. Each piece is thoughtfully designed to balance femininity, support, and comfort, offering the perfect fit for every … Read More

Own Your Workout: Choose Your Perfect Anita Power Bra!

Ready to conquer your next sweat session? The right support is everything, and Anita Active has the power players you need.

For the ultimate defense against movement, choose the Air Control DeltaPad, your secret weapon for Bounce Control. Need serious coverage? Go for the Extreme Control Plus for Full Cup Support. For Fall 2025, these bestsellers arrive in a bold, head-turning … Read More

The Anita Essential collection is a very popular range of comfortable, wireless, and seamless intimate wear known for its breathable fabrics, invisibility, and excellent fit. These delightfully uncomplicated intimates hug every silhouette softly and comfortably. Take a look at the new styles and hues for AW25!

Anita’s new Essential Soft Bodysuit  (above) and Seamless Vest Top (below) are designed to fit every body shape beautifully, they feel like a second … Read More

The Anita Care Pocketed Essential Lace Bralette is now offered in a lovely new Rosewood color, in addition to Crystal and Black. This stylish and sporty bralette showcases flat floral lace with breathable, lightly padded, molded cups with removable foam inserts. It’s beautiful choice for women post-mastectomy. The prosthesis pockets are crafted from perforated material for added comfort.

This wire-free bralette features stitched and bonded edges to reduce seams, adjustable … Read More