Coming this fall! Meet the new Anita Active DYNAMIX STAR Sports Bra in Blue Iris, where award-winning support meets sleek style and unrestricted movement. Its innovative X-back design allows complete shoulder mobility while delivering exceptional stability during workouts of every intensity.
Winner of the ISPO Award and prestigious Red Dot Design Award, the DYNAMIX STAR blends performance technology with modern comfort. Ergonomic straps adjust easily at the front, helping relieve … Read More
There’s something quietly compelling about a collection that doesn’t try too hard and still manages to feel entirely fresh. That’s exactly the case with Suzette, the newest series from Rosa Faia. It’s a study in modern elegance with a distinctly Parisian sensibility: refined, feminine, and thoughtfully engineered.
What immediately draws the eye is the lace. A delicate floral motif plays across the bras with an almost weightless effect, particularly … Read More
By ELLEN LEWIS
What Does it Mean to Become a Legend?
There are very few companies in intimate apparel that can claim 140 years of continuous evolution without losing their soul. ANITA is one of them.
Anita Since 1886 (1988 photo)
I was reminded of this several years ago at Curve NY, where a conversation with Georg Weber-Unger, current steward of the global, FAMILY OWNED brand, sparked a deeper reflection … Read More
Introducing the Anita Care Lotta Lace post-mastectomy bra in the soft shade of Crystal in addition to Lotus and Black colorways. Designed to look as good as it feels, this style blends feminine lace detailing with all day comfort.
An elegant update to the bestselling Lotta 5769X, this version introduces soft lace accents while maintaining the comfort and simplicity women love. It works beautifully as a post-mastectomy bra and … Read More
Claire Comfort Underwire Bra and Seamless Brief
Anita’s Claire Collection blends modern elegance with effortless comfort. Each bra features breathable spacer cups that shape beautifully while feeling feather-light. The result is a clean, refined look that stays comfortable all day.
Claire Comfort Underwire Bra
The collection includes a Soft Bra non-wired with Spacer Cups style that feels airy and free. It also offers a Comfort Underwire with Spacer Cups that … Read More
This season, Rosa Faia’s beloved Bobette series receives a radiant refresh with its newest shade, Crystal. It’s a luminous addition to the timeless palette of Ruby, Maritime Blue, and Black.
Bobette collection celebrates the art of contrast. Delicate all-over floral stretch lace meets smooth, shimmering fabrics that catch the light with effortless sophistication. Each piece is thoughtfully designed to balance femininity, support, and comfort, offering the perfect fit for every … Read More
Own Your Workout: Choose Your Perfect Anita Power Bra!Ready to conquer your next sweat session? The right support is everything, and Anita Active has the power players you need.
For the ultimate defense against movement, choose the Air Control DeltaPad, your secret weapon for Bounce Control. Need serious coverage? Go for the Extreme Control Plus for Full Cup Support. For Fall 2025, these bestsellers arrive in a bold, head-turning … Read More
