By ELLEN LEWIS

Ever since the last NY Curve Show where I met Georg Weber-Unger, the indefatigable leader of the Global Anita brand, I have felt compelled to tell this story. Actually, it’s his story, his family’s legacy, and the extraordinary diligence of the Anita team worldwide that completes this narrative.

This is a tale of international intrigue, powerful women, endless energy, incredible endurance, stellar products, and a phenomenal … Read More

By ELLEN LEWISEvery time I return to my home in Mexico, I have something to say about Sports Bras. Specifically, hi-impact Sports Bras that support large breasted women like me. This time the gold medal (I am getting into Olympic mode) goes to Anita’s new Performance Wire X style. This sports bra is SO comfortable, that I have worn it almost daily on my morning horseback rides. (Don’t … Read More

Anita’s new Essential Lace Nursing Bra (5057) combines stylish all-over lace and a velvety feel, it’s so comfortable for breastfeeding moms. The fashionably feminine lace conceals the molded cups, that have removable, breathable foam pads, providing a perfect fit and reliable support. Removable pads, made of finely perforated foam are lightly padded and with an equally breathable lining. The underbust band also provides gentle stabilization.Other functional details ensure plenty … Read More

Anita’s new Leni Bras are fresh, feel-good bras for every day comfort. With two styles; underwire bra and soft bra, both are perfect complements to a minimalist outfit. These bras feature beautiful, stretch jacquard with  textured 3D yarn for a velvety, extra soft feel. This Lexi collection is available in Smart Rose and Black.

The LENI Underwire Bra (#5884) has double-layered seamless molded cups made from a stretch jacquard fabric … Read More

★★★★★ “Best mastectomy bra ever!! Love this style! The best support, comfort and straps out of all I have tried.”

Anita Care Safina Embroidered Wire-free Mastectomy Bra is well loved by women for its classic comfort and beautiful embroidery. Now available in this pretty Berry color, a hue that looks great on all skin tones, it joins other popular colors such as Biscuit, Black, White, Sand and Crystal.Shimmering voile … Read More

Five star rated Twin Series bras from Rosa Faia are so welcoming in the rich new hue Berry. With two bra styles, an underwire and a soft bra as well as a matching brief, this is an ideal everyday collection. Not only has the color palette been expanded, the band sizes have been extended in the soft cup by sizes 46 and 48. Both styles have a unique fit and … Read More

If you’re looking for the ideal sports bra that offers incredible support without compression that’s also cool and comfortable, then this is the one for you! The Anita Active 2-in-1 Performance WireX Sports Bra (#5599) is the perfect and unique mix of fit, design and fabric that offers uncompromising comfort and versatility.

“This bra fits perfectly and I liked that I could change it to a racerback for high impact