By ELLEN LEWIS
I have never been a matchy-matchy type of girl. Long before eclectic detail surfaced in the fashion theater, I didn’t obey the rules. In fact, the highlight of my first buying job interview with the venerable merchandising icon, Mickey Drexler (subsequently my boss) was his query into why I was wearing Frye boots with a Kenzo tunic, not a common eccentricity in 1976. So, you might imagine, and you would be correct, … Read More
By ELLEN LEWIS
Here’s what I admire about the Chantelle brand: they understand the American consumer. As a 140-year-old French corsetry company, shifting gears from the brand’s signature elegance to our culture’s obsession with functionality could have been a huge obstacle. Instead, they successfully merged elegance with practicality, resulting in an array of beautifully executed styles that are fashionable as well as practical. And, they get the sizing issue, the fact that there is an … Read More
Manufactured with up to 70% recycled fabrics, Chantelle’s new sustainable collection, Motif, is made from fibers produced by purposing unused materials, which limits environmental impact and preserves quality. Materials such as tulle, lace, mesh and elastic are made of recycled polyester yarn that are composed of leftovers from production. This collection is certified by Oeko-Tex® to ensure the best level of quality and safety to our customers. The lace used in this collection comes from … Read More
This month Chantelle highlights their newest addition to their best-selling C Magnifique Minimizer collection, the C Magnifique Wirefree Full Bust coverage bra. Designed with Chantelle’s signature smooth matte and shine floral pattern and lined with a super soft jersey, this bra provides comfort and lift while reducing projection. Seamless with flexible side boning, higher sides, a taller back and a banded base construction insure extra support for sizes 34-42, C-G cups. A rare treat for … Read More
Chantelle introduces another full cup design to their cadre of full coverage bras. Launching this month is the C Elegant Bra, a 4 part underwire shape with super support. A more open neckline detailed with a flat lace trim adds a sensual allure to this everyday style. The cups are lined on the side to enable lift and centering. Constructed in a super soft fabric with flat seams, it is incredibly smooth and functions well … Read More
By ELLEN LEWIS
When I first saw the new Chantelle Logo, CL, I will admit, I was slightly confused. BUT, that was because it was so innovative that I needed a moment to absorb the vision behind it. Then it hit me, Chantelle was breaking free of traditional marketing rules to re-define itself for the contemporary woman. Under its corporate umbrella, four ‘states of being’ reside: Chantelle, Passionata, Chantal Thomass and Femilet.
What becomes a woman most? The answer: self-confidence. This is Chantelle Lingerie’s mission: to empower women by freeing them from traditional underwear restraints. The newly launched Absolute Invisible Collection uses innovative engineering to provide weightless comfort in easy to fit shapes. A new flex foam pad is 50% smoother than the standard pad offering more flexibility as it embraces the breast. Covered with a fine brushed knit, it is 40% softer than a standard knit. … Read More