By ELLEN LEWIS
Defy
There are moments in this business when long-held assumptions quietly unravel. Mine arrived six years ago at Curve New York, when I first met Bree McKeen, founder and CEO of the Evelyn & Bobbie brand. Bree was determined to convince me that I, a committed 36G and a veteran merchant with more than four decades in the lingerie industry, could finally embrace a wirefree bra. I … Read More
By ELLEN LEWIS
There is always a moment in early spring when the world seems to inhale. The light lingers a little longer, the air softens, and suddenly the promise of something new feels possible again.
That spirit arrives this week as Evelyn & Bobbie introduces Aloe, a fresh verdant hue launching in three of the brand’s bestselling silhouettes: Defy, Beyond, and Evelyn as well as the… Read More
Evelyn and the High Waist Brief
Bras that don’t shout, tend to stay quiet, indispensable and consistently reliable. They don’t demand attention; they earn trust, day after day. It’s this understated confidence that makes Evelyn & Bobbie’s latest color story, London Fog, such a compelling choice. This calm, neutral tone evokes the soft, enveloping mist of its namesake city, a reflection of quiet restraint and grounded confidence so characteristic of … Read More
Winter has a language all its own. It speaks in soft textures and quiet rituals, the gentle pull of a sweater, the warmth of a mug held close, the hush of morning light through a window. It’s a season that reminds us to seek comfort, not just in what we wear, but in how we feel.
At Evelyn & Bobbie, this conversation between comfort and confidence unfolds in every … Read More
By ELLEN LEWIS
Every so often, a product emerges that quietly redefines our expectations, not just of lingerie, but of how we inhabit our clothing. Evelyn & Bobbie have long been that brand for me. Their wirefree bras revolutionized my bra wearing life, offering a harmonious blend of technology and well-being that I had once thought impossible.
Still, when offered the opportunity to try the Defy Tank and Structured Scoop … Read More
Inspired by nature, this month Evelyn & Bobbie’s debuts their latest color, Petal Drift. Capturing the ethereal beauty of flower petals floating on a gentle breeze this creamy new shade is available in three best-selling styles: Beyond, Defy and Evelyn. With its delicate pink undertones, this soft hue embodies the perfect balance of feminine elegance and modern sophistication. It’s a fresh alternative to traditional neutrals while maintaining that effortless versatility … Read More
Evelyn & Bobbie expands its reach with the debut of the Noir Lace Collection. Capitalizing on the tried and true Beyond Bra silhouette, they have designed a new interpretation of this bestselling style. Engineered with the patented EB Core® technology they have incorporated a high-tech reconstructed lace that reduces friction and chafing while maintaining shape, flexibility and support over time.
Using the Beyond Bra frame, the Noir Lace bra, with … Read More
