By ELLEN LEWIS
In case you missed my story on Monday about my daughter’s wedding and the bra that saved the day, you can check it out here. But today I’m adding an addendum: pre-wedding prep and the Evelyn & Bobbie bras that showed their grit. Amidst the bagels, muffins, photography, hair and makeup operation, a hovering groom, and the general anticipatory vibe that surrounds a wedding morning, my … Read More
This month Evelyn & Bobbie debuts willow, a new modern neutral color. Highlighted here in the bestselling Evelyn bra, this sophisticated taupe shade with soft undertones of grey and brown is a modern, effortless neutral. It’s a color that doesn’t compete; it completes.
Its arrival is perfectly timed for a bra that has reshaped the wirefree landscape. Evelyn is built on EB Core® technology, a patented internal structure capable … Read More
Just launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that … Read More
By ELLEN LEWIS
Defy
There are moments in this business when long-held assumptions quietly unravel. Mine arrived six years ago at Curve New York, when I first met Bree McKeen, founder and CEO of the Evelyn & Bobbie brand. Bree was determined to convince me that I, a committed 36G and a veteran merchant with more than four decades in the lingerie industry, could finally embrace a wirefree bra. I … Read More
By ELLEN LEWIS
There is always a moment in early spring when the world seems to inhale. The light lingers a little longer, the air softens, and suddenly the promise of something new feels possible again.
That spirit arrives this week as Evelyn & Bobbie introduces Aloe, a fresh verdant hue launching in three of the brand’s bestselling silhouettes: Defy, Beyond, and Evelyn as well as the… Read More
Evelyn and the High Waist Brief
Bras that don’t shout, tend to stay quiet, indispensable and consistently reliable. They don’t demand attention; they earn trust, day after day. It’s this understated confidence that makes Evelyn & Bobbie’s latest color story, London Fog, such a compelling choice. This calm, neutral tone evokes the soft, enveloping mist of its namesake city, a reflection of quiet restraint and grounded confidence so characteristic of … Read More
Winter has a language all its own. It speaks in soft textures and quiet rituals, the gentle pull of a sweater, the warmth of a mug held close, the hush of morning light through a window. It’s a season that reminds us to seek comfort, not just in what we wear, but in how we feel.
At Evelyn & Bobbie, this conversation between comfort and confidence unfolds in every … Read More
