Hanky Panky Debuts Bras in Their Signature Lace Collection
This month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.
Each style is meticulously engineered for personal fit. Eco-conscious, recycled and breathable spacer pads in the t-shirt bra as well as side slings (DD-G) in the balconnet, enhance lift and shape. Both are constructed with 4-row hook and eye closures, adjustable front straps and mesh lined lace wings adding comfort and support.
With the extensive R&D expended to achieve excellence in this initiative, signature lace bras will expand Hanky Panky’s retail reach. Assured of the potential, it is not surprising that they will introduce an additional collection of mesh bras and panties (below) this October.
See More Hanky Panky Collections in Their Spotlight on Lingerie Briefs