Leave it to Mey Lingerie to create a consumer promotion so robust and far reaching that retailers cannot resist its allure. The Simply Best campaign launching this November is a powerful offer created to seduce shoppers as well as support store buyers through the holiday season. For EVERY 2-3 bras purchased from the best-selling Mey collections Amorous, Joan, Fabulous and Poetry Fame, a customer will receive a GWP (gift with … Read More

By ELLEN LEWIS

Comfort and charisma reign as Mey Lingerie introduces tropical colors, spiritual motifs and natures allusions to their Spring 25 collections. The message: recharge and relax in a robust assortment of loungewear and lingerie perfectly merchandised to electrify the selling floor.

The signature design acumen of this contemporary and creative brand is showcased in this preview of the November Love Story delivery combined with the Flash Poetry bralette. … Read More

In a few weeks, Mey will launch its new Air Bra, the anchor style in the brand’s Fabulous Collection. This 3-part underwire bra has been specially designed for the US market to fit a range of sizes 32-44, C-G cups. Constructed with a light, breathable Swiss lace, it delivers weightless comfort but unequivocal support. Five silhouettes (2 bras, 3 panty shapes) that are available in basic black and crème comprise … Read More

This month, we focus on the other side of Mey’s intimates’ business: Mey’s men’s undergarments. Here we  zero in on the ‘Sexy Cards’ collection launching  for A/W 23 in an alluring assortment of clever prints and coordinating cotton knits from the brand’s ‘Symbol’ and ‘Relax’ groups. Constructed in the essential shapes and patterns to which men tend to gravitate: boxers, t-shirts and easy loungewear, they look like an easy … Read More

Mey Lingerie previews A/W 2023 with another powerhouse presentation of their signature color and print chemistry. Brilliant combinations of carnelian orange, opal green, electric blue, indigo rose, dark truffle, and crusted gold are juxtaposed creating a dynamic flow of bras, panties, tops, and loungewear.  A comprehensive assortment of both Men’s and Women’s designs prove that sustainability and style are not contradictory. Just checkout the warm velvet fabric knit from bamboo … Read More

By ELLEN LEWIS

Mey Lingerie continues its ascent in North America garnering rave reviews from retailers who have launched the brand. Mey’s mesmerizing merchandising formula, the joyful patterns, charismatic color palette and stellar company character is the reason why. Combine this with the range of styles designed and engineered with Mey’s attention to quality and creativity and stores are thrilled with the results. Speaking to several retailers for feedback, I … Read More