By Ali Cudby
As fabrics become more technologically advanced, they have an increasing number of attributes. They stretch (or don’t stretch) in new and helpful ways. They come in colors and patterns that weren’t feasible a few short years ago. And they are occasionally embedded with the ability to solve problems.
In the past couple years, several brands have launched garments that are attractive and fashion forward, while simultaneously addressing … Read More
By Ali Cudby
How to Successfully Partner with a Non-Profit
When your company is built on retro foundations – authentic nylon stockings and vintage lingerie, with matching garter belts for every bra and panty set – what speaks more closely to your brand’s “underpinnings” than the PinUp girl aesthetic?
Secrets in Lace, worldwide leader in the manufacture and sale of fully-fashioned stockings made the old fashioned way, has married … Read More
By Ellen Lewis
Every merchant wants to maximize sales. Cardinal rule: Add value to a transaction and give your customer not only what they need, but what they want. No one does this as well as Hanky Panky. Case in point, these colorful gift packs. Using their venerable lace thong, widely recognized as a fashion commodity, they have cleverly engaged the consumer in multiple sales. Not only are they … Read More
by Ali Cudby
Welcome to Retail Briefs, Lingerie Brief’s latest column, dedicated to answering your burning questions about the world of lingerie retail.
The day-to-day of lingerie retailing is challenging. You’re always on the go – managing your inventory, your employees, your customers. Keeping a store (or stores) on track is hard enough, and too often there’s nobody to ask when you have questions or need inspiration to grow and … Read More