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By ELLEN LEWIS

Georgina Stretch silk long gown with Chantilly Lace in SML from NKiMode on Lingerie Briefs

Disruption, crossing borders, diversification, outside of the box: we’ve been talking about cultural upheaval for a couple of years now; on Lingerie Briefs as recently as this week’s fashion editorial. The market initially used the term ‘Athleisure’ because the trend began with casual loungewear. I dubbed it ‘Everywear’ as lingerie emerged in wardrobes and every facet of the intimate category seeped into the streets.

Paloma gimme the Night silk double georgette bias cut camisole from NKiMode on Lingerie Briefs

Now NK … Read More


You’ll turn heads this summer when making a splash in Freya’s latest, cup-sized collections in swim. Drift Away, Paint The Town Red & Macrame collections have a fun, nautical twist. Feel sexy, comfortable and supported in these great styles for Summer 2018!

Freya's Drift Away in red and whiteFreya’s Drift Away in red and white striped piquet fabric says you’re ready for the beach with rope-inspired plait detail. Create your own sunshiny look with a … Read More


A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Lepel Swim bottoms, L'Atiste by Amy top, Wasteland Vintage sunglasses on Lingerie BriefsLepel swim bottoms , L’atiste by Amy top,Wasteland Vintage sunglasses

It is no longer a secret that intimate apparel and ready to wear share space in the fashion world; but what about swimwear? Beach attire, once specifically relegated to sand and water venues are also following suit. I have a unique perspective here in Cabo San Lucas: a firsthand account. … Read More


Wacoal Vivid Encounter Underwire Bra featured on Lingerie BriefsWacoal is thrilled to debut the sophisticated Vivid Encounter Collection. This new collection is the ultimate choice for those desiring comfort and support with a little sex appeal. The collection features two bra styles: Vivid Encounter Underwire Bra and Vivid Encounter T-Shirt Bra, as well as coordinating bikini and thong panties. All styles come in black, rose dust, and lilac grey as a fashion color.

Vivid Encounter Underwire Bra… Read More


Janira Secrets Figure Shapewear featured on Lingerie BriefsIt’s no longer a secret that Secrets Figure by Janira is the prettiest and sexiest slimming shapewear on the market. The name ‘secrets‘ is because the flat lace and back are virtually invisible and doesn’t show through clothing. And Figure because the fabric provides a molding effect on the entire garment and reaffirms the buttocks and lumbar areas.  Available in four colors including ivory – which of course … Read More


By ALISON CONNOLLY

We hear a lot about architecture when it comes to buildings, but what about when it comes to clothing?  The styles featured here are architecturally-inspired designs, but in this case, no blueprints are required!  Whether it’s the framework of a dress or a bustier, each piece shows stunning angles and curves, allowing light and open space to complement the finished product.  All of these looks are akin … Read More


By ELLEN LEWIS

Only Hearts Jolene printed chiffon sundress on Lingerie BriefsSome years ago, during my stint at Macy’s Corporate during which I spearheaded the emerging Private Label business, one of the categories that anchored our volume was the “sundress business”.  During the 80’s this was more than a multi-million dollar affair. It was a large chunk of our gross margin governing a huge scope of floor space. What was more interesting; this assortment of plaid, embroidered and … Read More


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