Shortly after I began writing this blog, and long before we had a bridal column, I was in Paris and saw a wedding dress in a store window that inspired me to write a story about the essence of Chantelle Lingerie. Something holistically French inspired the article: design so elegant, modern and feminine, it caught my attention without really demanding it. It is the beautiful application of Leaver’s lace … Read More
The Opera Collection from Chantelle Lingerie in wedding white is available from sizes 32 – 34, fitting A – F cups. Beautifully constructed to lightly veil the body, this is luxury intimates at its finest hour.
Wacoal was recently featured in the April edition of Essence Magazine!
In an article titled, “Curve Appeal,” the Wacoal Red Carpet Long Line Bra in black is featured on two models. Styled as a shirt, the curve inspired article shows women how to “confidently flatter every inch in these body-hugging effortlessly chic looks.”… Read More
Taking you on a truly stylish crusade, Elomi introduces the Ravana collection in is this season’s must have trend -tribal. Designed to flatter the fuller figure perfectly, Elomi swim is lightweight to ensure you are cool and comfortable, offering a gathered tankini which is available in USA sizes 12-22 as well as a bandeau style. To ensure the perfect support, wear the Elomi Swimbra underneath, available up to a 42HH … Read More
This has been a very trying day. Shirley, my partner in all things Lingerie Briefs, and I spent a good part of our daily phone meeting having a whine fest. It’s the winter that won’t go away; it was 5° in New Hampshire this morning. Tax season looms. Oh yes and bathing suit body prep (though one would be hard pressed to know) is around the corner. Let’s not even … Read More
By Ali Cudby
Selling lingerie is all about creating a relationship with your customer. Sometimes that conversation is about fit. Sometimes it’s about body image or even self care
Today, we’re going to talk about some nuts and bolts information that you can use to paint a more colorful picture of the companies behind the lingerie you sell, or the product itself. It’s the news you can use – a … Read More
As a veteran of the Intimate Apparel business, I would be hard pressed to say that I was not familiar with the 125+ year old Triumph brand. They have dominated European and Asian markets for well over a century. Ensconced in their German/Swiss heritage, the Triumph name has long been equated with technical innovation and volume driven design. Witness here the Amourette collection which has sold over 60 million units … Read More
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