By Ali Cudby
So far in this Lingerie Retailers Buying Series we have covered a lot of ground talking about Open to Buy, SKUs and overall buying strategy.
One question that comes up a lot when it comes to buying actually has to do with selling – namely, the philosophy of taking markdowns in your lingerie business. In this article, we will show how markdowns can actually make your … Read More
The real surge in fashion legwear started in the 1960’s but did not become mainstream until much later. When I became a hosiery buyer in the early 80’s, the stage was set but the show was just beginning. Today, no wardrobe is complete with out a leg statement. These are bold modern graphics from today and yesteryear. It’s the message more than the mentor that counts.
Wacoal and b.tempt’d were recently featured in Real Simple! Magazine
in an article titled, “the guide: FASHION.”
Wacoal’s Red Carpet Strapless Bra in Cappuccino was featured in the D cup and above category for the perfect bra for strapless silhouettes. The bra’s side boning and gripping features are highlighted to offer extra security and the molded cups provide shaping, not padding. Additionally, the b.wow’d bra in Byzantium is featured as … Read More
Last Spring I was having coffee with a colleague in Greenwich, CT and decided to stop by Petticoat Lane, one of five lifestyle boutiques owned by Jason and Yami Palmer. I walked in to analyze the Lingerie content and walked out with a new handbag. It’s hard to resist Jason’s selling charisma which is substantial since it’s not my inclination to shop when I do these store visits. The … Read More
For as long as I can remember, I have been drawn to vintage, antique and historic references. I think I like the idea of all the attention to detail, a lost art as the our world becomes more global. With lingerie, particularly, some of the gorgeous laces and fine embroideries of yesteryear still prevail in design. Because weddings are a tradition dating back centuries, there is always creative information in … Read More
What a way to start the New Year… with this romantic & stylish embroidery-like collection that will leave you wishing you WERE in Paris. Montelle’s S/S14 collection introduces “ Romance à Paris ” in rich sapphire blue in stores Mid-January 2014. Shown above an unlined balconnet bra design in sizes up to 40E with a boyshort designed with the perfect amount of coverage and a touch of sexy.
Valentine’s Day is one month away. What fantasy besieges you? Seduction appears in many forms, none as provocative as lingerie. This season the teddy is the star. No one does sexy bodywear quite like Maison Close.
“SHE OCCUPIES THE FRONT OF THE STAGE”
“SHE TENDERLY TRIES TO ENTICE HIM, AND THEN BRUSHES HIM OFF TO INCREASE HER DESIRE”
“QUEEN OF THE MODERN AMAZON”
“SHE CHOKES HIM AND LEADS HIM
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