By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More
By Adrine Bimanand
We love our Swarovski bling details here at Creative Touch! So, when it came down to creating something luxurious and one-of-a-kind for our brides, we went all out! Complementing the delicate white lace of the gorgeous bra and garter belt set from Andres Sarda, our custom Swarovski crystal brooches added the perfect amount of glam for this luxurious bridal lingerie look.
A sweet french lace and Swarovski … Read More
Lou’s Double Je demi contour bra has delicate floral lace in a rich prune shade with contrasting bronze accents and scalloped lace that grace the top of the cups and straps. The balconette style enhances your natural shape. The matching low-rise hipster pany has a sexy key-hole feature at the back.… Read More
A few days ago, I attended an intimate fabric exposition that was hosted by industry leaders Eurovet and Invista™. It was an elegant party replete with a beautiful venue, excellent food, plenty to drink and superior resources. We will be touting its virtues in another blog soon. What struck me most was the technology demonstrated by the presenting brands and the promises they offered for the future of Lingerie product … Read More
Chantelle’s Pont Neuf Bodysuit: A piece so versatile. Can be worn as shapewear or under clothing, the epitome of French chic.… Read More
The Lingerie Industry continues to make headlines as brands are recognized more and more for innovation, fashion and good old customer service. We at Lingerie Briefs are proud of our Spotlight Partners who understand the concept of branding and strive everyday to raise the bar for our industry. It is with great pride that we are highlighting Freya, winner of the 2013/14 CoolBrands award. Working diligently over time to … Read More
Always standing out from the crowd, it’s no surprise that Freya lingerie has received the coolest award around and has been named as a CoolBrand for 2013/2014. To celebrate its cool new status Freya and Lingerie Briefs is inviting readers to win their own cool Freya set. Enter your name and email below and for EXTRA BONUS ENTRIES: follow Freya on Facebook, Twitter and Instagram @Freyalingerie… Winner will be … Read More