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C.57.1This luxurious Jane Woolrich corset with removable tutu is hand made with ivory silk taffeta which is piped in gold and adorned with gold French Leavers lace.  It has a spot net frill at the top, hook and eyes down the front but also ties at the back with an ivory organza ribbon.

 
The flirty tutu is detachable by buttons and is made mainly from spot and plan net … Read More


glossies

Many years ago, in a lifestyle far far away, before I had a custom made body by baby(s), I spent time sculling through the intimates market looking for product ideas and partners that would work with the challenge that we, at Macy’s, had been given to develop great brands.  The lingerie market back then, dare I give the date, 1985, was a sea of blue and pink, and I, fresh … Read More


My Breastfeeding Story

By Lindsey Borchard

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Just like there are no two pregnancies alike or two babies alike, your breast-feeding story is your very own. You have your own triumphs and your own struggles. Breast feeding is an intimate journey that we women go through full of ups and downs, and whether or not we decide to share our stories, we all have experienced the same feelings one time or another. So as … Read More


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I have been to Paris more times than I can count for a variety of reasons: school, work, and pleasure. As you might imagine, I have seen both the required sites as well as many niche venues worthy of investigation, some of them multiple times.  But as luck would have it, I have never been inside the Paris Opera; my timing was never right.  This 19th century Beaux Arts … Read More


By Ali Cudby

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Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark.

Here in Retail Briefs we will be examining branding in a series of articles to give you the tools … Read More


Bridal Chic ~ Simone Perѐle

Simone Perele - for Brides

Ever since I have been in the Lingerie Business, I have been seduced by the visual beauty of the Simone Perѐle brand.  There is a clear message of French chic embodied in the design personality. Although it was not until this year with the emergence of the Revelation collection that I could personally experience the Simone Perѐle mystique, I have always believed that this story is the perfect compliment to … Read More


Get Hooked on Wacoal

WacoalEmbraceLaceMillions of women are hooked on Wacoal. With innovative fabrics and cutting-edge technology, our intimate apparel combines classic beauty with a chic polish so women look and feel their best. Inspired by your lifestyle, Wacoal gives you a fit above the rest.  Shown is Wacoal’s Embrace Lace set.… Read More


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