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Back Fat: The Ugly Truth

By John Festa

bra-fat

I passed Victoria’s Secret on Fifth Avenue the other night and noticed the bras on display in the window. They all had such a wide side wings and back bands that I exclaimed to my companion “These would be great to combat back fat” — only to look up at the signage and see these bras were being sold as just that:  Back smoothing push-ups.

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It is … Read More


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My first real introduction to the Pacific palette happened some years back when I attended my brother in law’s wedding in San Obispo, California.  I came prepared in classic NYC cocktail attire, a simple black knit tank dress with matching flats.  Everyone knew where I came from and this time, it had nothing to do with my accent.  It became clear that casual on the West coast is a synonym … Read More


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Did you know that Halloween is the second biggest holiday of the year; $6 billion spent annually to gratify that childlike urge, to dress up in costumes, and satiate the sweet tooth that often gets the better side of our willpower. What happens behind closed doors after dark is up for question, but one thing for sure, the pursuit of naughty nonsense after the witching hour and the sexy attire … Read More


coobie v-neck bra

As one of our top sellers, our V-neck with lace trim Coobie Seamless Bra is a super soft and supportive bra that provides shape and comfort to almost everyone who wears one. This one size bra truly fits a 32A to 36D and features a delicate lace trim, removable padding, adjustable straps and is available in an array of beautiful colors and patterns. Also designed to replace a camisole, this … Read More


Premier-Sheer---black-blogWithout a doubt, my favorite job was being a hosiery buyer at Macy’s in the 80’s.  It was a different era of merchandising then.  No one signed my orders or approved my selection decisions. I was given goals and expected to meet them.  When I was recruited into the position, I was directed to change the face of the department from boring beige to must have legwear.  In those days … Read More


smlSubmitted by Patti Hartlove Platt, owner, à la mode Intimates in Annapolis, Maryland

In French, à la mode means “in the fashion,” and I believe every woman should have the opportunity to feel beautiful and stylish in all her fashions. Before launching à la mode, I struggled to find bras that fit, and the few times that I did, they weren’t exactly pretty. So, I set out to find beautiful … Read More


soft

Chantelle ~ Soft Collection:
A line of seamless panties featuring key silhouettes with an option for all body types. The four core colors of the collection match back to our best selling basics so they are able to be worn with your favorite Chantelle bra. Each style is made with an ultra soft stretch microfiber that feels like a second skin on the body and appears smooth under clothing. The … Read More


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