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Piccadilly--Indigo-13615+51

Lou expands the color palette of the premium permanent lace line, Piccadilly with a dazzling, mouth-watering Candy  color pink, a romantic Ivoire, and the essential classic Noir. This delicate lingerie range now includes a strapless bra and garter belt- two must-haves for a bride-to-be.

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by Marina Rybak

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kimono as seen on Lingerie BriefsA lingerie kimono is a sexy essential, tucked away in our wardrobes. It is seductively comfortable and allows a wearer graceful freedom of movement. Without restriction it is easily slipped on and off. It remains a lifestyle choice and a sole survivor of the bygone robe era. And it has an impressive pedigree, being a direct descendant of the thousand-year-old piece of clothing, considered a cultural and … Read More


Un-Wired!

By John Festa aka Johnny Lingerie

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The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t?Jane_Russell7

First, let us begin to understand how it is that you now have wire in your underwear.

Howard Hughes is often credited with … Read More


bbb-logo-nSubmitted by Aline Machado, owner of Bella Bella Boutique on-line e-commerce shop

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My desire to own a boutique started at an early age, when I was 7 years old growing up in Brazil. My passion for Fashion continued to grow and after moving to the USA to finish an English program at a school in Massachusetts, I got my first job at Express clothing store at age of 16. Just … Read More


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