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By Luis Paredes

I’m a guy that works in the Lingerie industry. While that fact may elicit a round of high-fives from friends (who don’t work in the industry), it’s a job that I absolutely love and take incredibly seriously.

I publish the Lingerie Journal, the most popular online lingerie trade publication in the US. We cover all aspects of the industry including the occasional product review. I have a … Read More


By Layla L’Obatti

Fashion is driven by the ebbs and flows of color, silhouette, and fabrication – the components that drive visual style. Perhaps a less obvious and equally as valuable indicator of shifting trends is the terminology describing merchandise. Something to ponder when perusing linesheets and websites is the diction used to describe the same style in two different places is very indicative of the trend and target market. Read More


As a child, my dad gave my sister and me a $.25 allowance.  We had to divide it up; a nickel for charity, a nickel for savings and the rest, for ourselves.  $.15 went a long way back then, particularly at a candy store.  We would ride our bikes to DuBrows in the middle of Woodmere Village and spend mega time perusing the nickel candy bars.   My target was usually … Read More


Intimate Insider News

By Moira Nelson

Hey there lingerie lovers!  I apologize for not keeping up with the column these past few weeks….  My personal life got in the way of my lingerie life (yes, believe it or not, I have other aspects of my life besides bras & panties!)  Nonetheless, I’m back at it and excited to report on the latest happenings in the world of lingerie.  Here are a few Intimate … Read More


A Knock Out Win!

By Ali Cudby

Get a bunch of MBA’s in a room and you might expect them to focus on the next big technology play or Wall Street bull, but in the 2012 Harvard Business School competition for Alumni Entrepreneurs, Knock Out!® panties KO’d the other 130 new companies in the field to take home the championship belt.

Knock Out!®, owned by Harvard MBA Angela Newnam, is the … Read More


Usually, we highlight an Indie  brand in our Design Lab, but after I discovered  Lilipiache, I decided to make it a feature. This new collection is the loving creation of three Japanese Fashion School friends who have a reverence for French leaver’s lace, which is the cornerstone of their design aesthetic.  Integrated with luxury fabrics, these styles are conceived to emulate the delicate underpinnings of an exquisite  flower. … Read More


Unveiling Intimates

By Aimee Guthinger

Courtesy of Stylesight: Intimate Details

Unveiling intimates; this concept immediately came to mind when I sat down to think about my first article here on Bridal Briefs.  Then while working with a bride last weekend I knew it was a sign when I entered the fitting room and she said; “I am completely clueless about this lingerie stuff.  Will you please help me?”  This is a common … Read More


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