By Jennifer Cermak
With many retailers and media markets focused on the junior and surf brand lifestyle swimwear it is no surprise that people over the age of 20 are struggling to find the a suit they feel good in.
Most swimsuit shopper’s head to the mall, where customer service generally isn’t all that helpful. Here they find an assortment selected by buyers that are trend focused, and honestly fringe … Read More
Introducing our newest column, Swimwear Briefs by Jennifer Cermak. Today Jennifer discusses “Why Fit Matters”
With many retailers and media markets focused on the junior and surf brand lifestyle swimwear, it is no surprise that people over the age of 20 are struggling to find the a suit they feel good in. . . .READ MORE… Read More
I only met Linda Hartman recently, although she has been in the Intimate Apparel Industry for more years than she probably wants to disclose. It’s clear she has learned a thing or two about niche merchandising and how to define her brand’s mission. Since branding is my mission and we are driving the message home in the next few weeks (see our Retail Briefs column), I thought Linda’s product … Read More
In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.” . . . READ MORE… Read More
Retail feedback on the future potential of the Le Mystѐre Brand has been amazing. As some of you might remember, it was in this column last December that I predicted that the new management and design team spearheading Le Mystѐre’s transformation would put this great brand back on track. Well I was right. With several new collections, I had difficulty pinpointing which product to highlight. Stepping out of … Read More
Today, in her column, Intimate Vision, Marina takes us on a tour of the “Fiery, Fierce and Fearless Fashion Illustrations of Tony Viramontes”
The trail-blazing star of Tony Viramontes brightens the skies once again, spotlighting hand-drawn fashion illustration during the Instagram-obsessed fashion month of September. Fashion illustration on the center stage is quite timely . . . READ MORE… Read More
Today in his column on Johnny Lingerie, John explores the fit virtues of cut and sew bras.
For a variety of reasons, it seems many women’s self-images are dependent upon and expressed through their bra issues. Now I am not a psychologist but I do have my PhDoubleD in bras and bra fitting. But we’ll save that analysis for another post. . . . READ MORE… Read More