Lise Charmel Aveu en Fleur Collection as featured on Lingerie Briefs

It is the complexity of design blooming in Lise Charmel’s French atelier that sets the brand’s creative vision apart. This month, the Aveu en Fleurs Collection, reminiscent of a bountiful summer rose garden, will deliver to stores. A 15-piece arrangement of six bras, 5 panties and 4 lounge pieces, are intricately crafted into a lush lingerie bouquet of color, print, embroidery, and silk satin. The deep color palette, pink, fuchsia, … Read More


By ELLEN LEWIS

Clo Intimo Abierto in Red Clay as featured on Lingerie BriefsFIRE

The reason I am always drawn to the Clo Intimo brand is because of the stories behind each collection. Clo’s ability to use these tales to amplify best-selling styles from new perspectives exemplifies a merchandising acumen perfectly in sync with the current marketing trends.

This season, the design inspiration is founded in natures four elements: fire, earth, air and water. This narrative is particularly meaningful to … Read More


Next to Naked

Photographed by BECKY YEE

Dorina

The lingerie styles in this exclusive fashion editorial photographed by Becky Yee create an enigma. Skin-colored intimates attempt to conceal while still revealing. It’s one thing to be completely nude, but the hidden mystery of just a little something left to the imagination is even more appealing. In effect, it is an evocative suggestion of what lies beneath. It is subtle exposure, enhanced by the … Read More


Sculptresse arrival- Karis Full Cup featured on Lingerie BriefsTake a look at the latest Sculptresse arrival – Karis Full Cup, offering outstanding comfort and support without compromising on style. This brand new everyday essential features recycled elements as Sculptresse continues to push for sustainability.

Sculptresse Launches Karis Full Cup featured on Lingerie BriefsOrnate lace top cups and soft stripe fabric set this style apart and create a sophisticated and supportive look for every day wear.  A versatile hazel shade makes this the perfect addition to … Read More


By ESTELLE PULESTON

Victoria Cimadevilla Luxury Swimwear as featured on Lingerie Briefs

Is it just me, or do most bikinis and swimsuits look the same? Colors and prints vary of course, but when shopping for swimwear, I find myself trawling through the same tired silhouettes over and over. I want something different, something eye-catchingly unique!

The good news is, spectacularly-creative swimwear is out there. The bad news is that it doesn’t come cheap. All seven brands I’m sharing below … Read More


VS Collective as featured on Lingerie BriefsThe following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business.  I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would … Read More


Freya Lingerie Snapshot Star yellow curvy bra as featured on Lingerie Briefs

A star is born. Freya Lingerie showcases a dynamic bra and panty show with their newest headliner, the Snapshot Star collection. Think summer light, honeysuckle yellow and breezy nights. Designed in a sheer embroidered mesh with an elongated apex and star charms at center front, this style highlights the brands contemporary pulse. Engineered with all the hidden details that provide the famed Freya fit, it is available for sizes 28-38, … Read More


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