By ASI EFROS
In this exclusive interview, Sandra Jones, Director North America at Lise Charmel, shares what it takes to steward a historic French lingerie house in the U.S. market. She reflects on heritage, craftsmanship, and the future of couture lingerie.
What does it mean to you to represent a brand with such a rich French heritage in the U.S. market?
Representing Lise Charmel in the U.S. is … Read More
By ASI EFROS
For over three decades, Niki Baratta has helped shape the visual identity of one of the world’s most recognizable fashion brands. As Vice President of Photography at Victoria’s Secret, she stood behind the lens of an era, crafting imagery that would become iconic, aspirational, and deeply embedded in popular culture.
Reflecting on her time at the company, Niki is most proud of being “an integral part of … Read More
By ASI EFROS
In my latest Intimate Talks interview with Molly Hopkins, the owner of LiviRae Lingerie, we explore the heart, history, and vision behind her store. Its motto, “Let us lift you up,” is far more than a tagline. It’s a promise.
In the world of intimate apparel, few boutiques have created a movement as powerful or as heartfelt as LiviRae Lingerie. Founded in Kennesaw, Georgia, it’s … Read More
by ASIE EFROS
In this episode of Intimate Talks, Asi Efros sits down with Dow Hickam, the second-generation owner of Top Drawer Lingerie. She uncovers the story behind one of Houston’s most beloved boutiques, a business built on precision, compassion, and a deep understanding of women’s needs.
Founded in 1983, Top Drawer Lingerie has long been a trusted destination for women seeking expert bra fittings and beautifully crafted lingerie. … Read More
By ASI EFROS
Behind almost every great lingerie store is a woman with a vision, and for Melissa Thomason, founder and owner of Breakout Bras, that vision was about truth, comfort, and confidence.
In this Intimate Talks interview, Melissa shares how she turned a small, local idea into a thriving omnichannel lingerie business recognized nationwide. What began as a simple desire to help women find bras that truly … Read More
By ASI EFROS
In this episode of Intimate Talks, I sit down with Stephanie Bordas, acclaimed photographer and founder of Brooklyn Boudoir, to uncover the secrets behind powerful visuals in the lingerie industry.
Stephanie shares why lingerie is about more than just the product—it’s about emotion, confidence, intimacy, and desire. Through her work, she helps brands tell stories that resonate deeply with their audience.
Stephanie Bordas is … Read More
By ASI EFOS
Interview with Ellen Lewis about Retail & Brand Success… and Lingerie Briefs
Asi Efros welcomes Ellen Lewis Editor‑in‑Chief and Founder of Lingerie Briefs for an insightful conversation about her legacy in intimate apparel and the story behind one of the industry’s most respected voices.
In this Intimate Talks interview, Ellen dives into the evolution of buying and merchandising, her mission to identify quality wherever it lives, … Read More
