By ESTELLE PULESTON
Joyful, playful and unapologetically colorful, Somewhere Never is an indie lingerie brand with real personality. It was launched in 2024 by British designer Felicity Kear, who discovered her passion when she took lingerie and corsetry classes during a semester abroad at FIT, New York while studying fashion design.
After graduating, she moved to Australia where she worked for high-profile names in the ‘statement intimates’ category such as … Read More
By ESTELLE PULESTON
Created by designer Lila, Slow Bra is a French lingerie brand that’s here to celebrate and liberate fuller busts, offering uncompromising wirefree designs that fit flexibly and comfortably, while delivering proper support and looking stylish to boot.
Lila didn’t come from a fashion design background. In fact, she worked in a completely separate field, training as a lawyer and spending years supporting victims of domestic violence. But … Read More
By ESTELLE PULESTON
When it comes to adorning, and supporting, a fuller bust, there are few options as lavishly beautiful as TéAmore. It’s the creation of Téa York, who left behind a career in engineering to instead engineer luxury D+ bras after becoming frustrated at the lack of designs that delivered comfort, support and a sexy look for sizes deeper into the alphabet.
Based in a small studio in … Read More
By ESTELLE PULESTON
For those who like their lingerie with a lighter touch, allow me to introduce you to NUBE (that’s Spanish for ‘cloud’.) With a website that proudly declares “bodies first, lingerie second”, it’s a one-person brand that celebrates owning your nudity through a collection of soft, sheer pieces that can made to measure in any size.
Justine Parisien originally founded the brand, which is also known … Read More
By ESTELLE PULESTON
‘The Lingerie Shop’
A couple of weeks ago, I found myself back at the Salon International de la Lingerie in Paris for the second time after attending as a complete trade show newbie last year.
The show took place in a different hall this time and it felt much more spacious, and more elevated too. Practically everyone I spoke to who’d also been there in 2025 … Read More
By ESTELLE PULESTON
LONDI is a ‘lingerie meets loungewear meets streetwear’ brand that was founded by Yulkka Vozniak in 2022. Initially focused on designing for her local Ukrainian market, she felt that what was available in the country was all either comfort-focused but visually boring, or highly sexualized and with little emphasis put on the fit. Her goal for LONDI was to create pieces that felt great to wear and … Read More
By Estelle Puleston
After 10 years of working in PR and marketing for luxury brands, Camilla Felici realized a long-held dream when she founded her own lingerie label Mila Simona last year. Although based in London, the brand is very much inspired by Felici’s Italian heritage and all garments are made in Italy, a country she describes as “synonymous with beautiful quality and craftsmanship.”
A lover of storytelling through … Read More
