By ESTELLE PULESTON
I’ve been a fan of British brand Bluebella since discovering its Fifty Shades of Grey collaboration back in 2013, and it has been impressive seeing the label grow into what it is now: beautiful, directional lingerie that’s sold in department stores and boutiques all over the world, not to mention being one of only a handful of third-party brands sold via Victoria’s Secret.
Founder Emily Bendell, who … Read More
By ESTELLE PULESTON
I love it when a new lingerie brand enters the market with a distinctly original point of view, and Vellutini certainly has one. Launched in summer 2025, the brand was conceived by Jeanne Davies, a Corsican native who wanted to weave together fine-quality lingerie with coral carving, a practice that has been tied to the trade and deeper culture of Corsica for centuries.
There, coral is gifted … Read More
By ESTELLE PULESTON
If you’re on the hunt for lingerie so elaborate and otherworldly it appears crafted by fairies, look no further than English designer-maker Florence Morris-Clarke, who founded her eponymous label in 2022 to help women “feel their most magical, seductive and curious selves”.
A contour design graduate of the London College of Fashion, she stumbled across the course while researching a potential career in costume design … Read More
By ESTELLE PULESTON
Founded a decade ago by Florentine sisters Carlotta and Camilla Castrucci, Caramì is a lingerie and lifestyle brand here to make you feel comfortable and elegant whether you’re working out, chilling at home, taking a trip to the beach, or dressing for any other number of occasions.
While Camilla leads the product development and creative direction, and Carlotta heads up the overall brand strategy and communication, Camilla … Read More
By ESTELLE PULESTON
One of the most iconic names in premium legwear, Fogal’s full-leg hosiery begins at $53 and extends into the low hundreds for silk, cashmere and wool-rich tights, culminating in the extraordinary Marilyn fishnets adorned with 15,000 hand-applied crystals ($1,257). This is hosiery designed to elevate both wardrobe and lifestyle, combining precision fit, exceptional comfort and unmistakable sophistication.
The story began in 1921 in Zurich, Switzerland, when Léon … Read More
By ESTELLE PULESTON
Phara d’Or is an independent lingerie brand that launched last year in The Netherlands, pairing traditional, time-honored European craftsmanship with a more modern aesthetic sensibility.
For the founders, it was very important from both a sustainability and product quality perspective to keep production 100% European. The collections are manufactured in small batches by a specialist atelier in Portugal, for “a level of quality that simply can’t … Read More
By ESTELLE PULESTON
Based in Paris, No Comment is a lingerie-adjacent line of bodysuits built around absolute comfort, for women who want to feel beautiful and free at the same time.
That means no pressure points, no underwires. No rigid fabrics – just soft, stretchy ones that move with the body and eliminate pulling, even if you have a long torso. And definitely no snap fasteners that might dig in. … Read More
