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Estelle puleston

By ESTELLE PULESTON

Created by Heather St John and her husband, Christopher, South Carolina-based The Balanced Bra Company is a lingerie brand unlike any other, dedicated to addressing a specific and underserved need: stylish bras for asymmetrical breasts.

After struggling for a long time to find a bra that fit, Heather enlisted the help of a professional bra fitter who revealed that she had uneven cup sizes. Still, knowing the … Read More


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By ESTELLE PULESTON

Naia beachwear swimsuits and coverups as featured on Lingerie BriefsIt’s May, it’s warm and sunny outside, and my mind is turning to potential destinations for a summer getaway – and the swimwear I could be rocking while I’m there of course!

Naia beachwear swimsuits and coverups as featured on Lingerie BriefsOne option I certainly wouldn’t mind having in my suitcase is NAIA Beach, a British brand that was launched in 2021 by TV personality Tess Daly and her long-time friend, Gayle Lawton. Both lovers … Read More


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By ESTELLE PULESTON

denise rae pajamas, robes and sleepwear as featured on Lingerie Briefs

Tag-lined “embrace your beauty, embrace your rest”, denise rae is a sustainable sleepwear brand founded in 2023 which is all about reminding you to take time for yourself. Founder Denise believes it’s not only okay but necessary to slow down, throw on some cute PJs, and enjoy some relaxing ‘me time’ at the end of a hectic day.

denise rae pajamas, robes and sleepwear as featured on Lingerie BriefsAfter 25 years in the corporate fashion world, … Read More


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By ESTELLE PULESTON

Noblesse Oblige Lingerie as featured on Lingerie Briefs

If you’re a fan of creative, late 2000s to early 2010s indie brand lingerie, Igor Pacemski is probably a designer you’ve seen the work of, even if you don’t know his name. He founded the edgy and avant-garde brand Yes Master in 2004. Today, he runs Noblesse Oblige, a size-inclusive lingerie label designed for the woman who enjoys wearing understated yet luxurious things on a daily … Read More


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By ESTELLE PULESTON

Brook There Sustainable Lingerie as featured on Lingerie Briefs

Founded in 2007 in Maine by Brook DeLorme, Brook There is a lingerie brand that’s all about sustainability, minimalism, and feeling comfortable in your own skin.

Having grown up with ecologically-minded parents and a passion for sewing clothing, when she couldn’t find the ethically-made, fuss-free lingerie she was looking for in the shops, it was only a natural progression to teach herself to sew that too.

Brook There Sustainable Lingerie as featured on Lingerie BriefsThe … Read More


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By ESTELLE PULESTONScandale Lingerie Tomoe group as featured on Lingerie Briefs

Scandale is a Paris-based lingerie brand that has reinvented itself many times over the years – not unusual, since it has been around since 1932 – but this most recent creative shift is different. The company decided it was time for something new but this time round, the change in direction is really a return to an old one: they’re taking Scandale back to its cheeky, sensual … Read More


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