By ESTELLE PULESTON
‘The Lingerie Shop’
A couple of weeks ago, I found myself back at the Salon International de la Lingerie in Paris for the second time after attending as a complete trade show newbie last year.
The show took place in a different hall this time and it felt much more spacious, and more elevated too. Practically everyone I spoke to who’d also been there in 2025 … Read More
By ESTELLE PULESTON
LONDI is a ‘lingerie meets loungewear meets streetwear’ brand that was founded by Yulkka Vozniak in 2022. Initially focused on designing for her local Ukrainian market, she felt that what was available in the country was all either comfort-focused but visually boring, or highly sexualized and with little emphasis put on the fit. Her goal for LONDI was to create pieces that felt great to wear and … Read More
By Estelle Puleston
After 10 years of working in PR and marketing for luxury brands, Camilla Felici realized a long-held dream when she founded her own lingerie label Mila Simona last year. Although based in London, the brand is very much inspired by Felici’s Italian heritage and all garments are made in Italy, a country she describes as “synonymous with beautiful quality and craftsmanship.”
A lover of storytelling through … Read More
By ESTELLE PULESTON
About to enter its 27th year, Buttress & Snatch is genuinely one of the most unique lingerie brands currently in existence. It’s frequently selected by stylists looking for something that’s going to turn heads; just this year, its designs have been seen on stars such as Lorde and Bella Hadid, and in an advertising campaign for Lulu Guiness.
Buttress & Snatch is designed and made by … Read More
By ESTELLE PULESTON
Founded by Samantha Rose and launched just over a year ago in Brooklyn, New York, Rosa Ribelle is a brand for those who enjoy indulging in fancy things ‘just because’, and who make selecting their lingerie part of a daily ritual of embracing their personal style. It’s about pieces designed to be comfortable and wearable, but also undeniably glamorous.
Samantha has always worked in fashion, but felt … Read More
By ESTELLE PULESTON
Launched in 2018 by French-German designer Céline Marie after she graduated from the London College of Fashion, HERVÉ is a deluxe, made-to-order brand that quickly ended up on every lingerie connoisseur’s wishlist (and in many of their collections, no doubt).
It took the growing trend for lacy or embroidered lingerie with an illusion tulle background and really ramped it up to an eleven, using the finest … Read More
By ESTELLE PULESTON
Launched at the beginning of this year, Vimissia is a luxurious, proudly made-in-Canada brand that revolves around silk. The brand was founded by friends Victoria Zhadan, Evgeniya Burmaka, and Elena Smirnova, whom Evgeniya says had long shared a love for “beauty, craftsmanship, and the quiet confidence that silk represents.”
Forced by the war to all leave their home country of Ukraine, Evgeniya and Victoria both settled in … Read More
