By ESTELLE PULESTON
Tag-lined “embrace your beauty, embrace your rest”, denise rae is a sustainable sleepwear brand founded in 2023 which is all about reminding you to take time for yourself. Founder Denise believes it’s not only okay but necessary to slow down, throw on some cute PJs, and enjoy some relaxing ‘me time’ at the end of a hectic day.
After 25 years in the corporate fashion world, … Read More
By ESTELLE PULESTON
If you’re a fan of creative, late 2000s to early 2010s indie brand lingerie, Igor Pacemski is probably a designer you’ve seen the work of, even if you don’t know his name. He founded the edgy and avant-garde brand Yes Master in 2004. Today, he runs Noblesse Oblige, a size-inclusive lingerie label designed for the woman who enjoys wearing understated yet luxurious things on a daily … Read More
By ESTELLE PULESTON
One of the most exciting new brands I spotted at the Salon International de la Lingerie back in January was Lumey. With a stall full of pieces that were all-black but far from boring, it really caught my eye – especially when I took a closer look and saw how interesting some of the silhouettes were too.
Officially launched on November 14th in Paris’ luxurious … Read More
By ESTELLE PULESTON
Founded in 2007 in Maine by Brook DeLorme, Brook There is a lingerie brand that’s all about sustainability, minimalism, and feeling comfortable in your own skin.
Having grown up with ecologically-minded parents and a passion for sewing clothing, when she couldn’t find the ethically-made, fuss-free lingerie she was looking for in the shops, it was only a natural progression to teach herself to sew that too.
The … Read More
By ESTELLE PULESTON
Scandale is a Paris-based lingerie brand that has reinvented itself many times over the years – not unusual, since it has been around since 1932 – but this most recent creative shift is different. The company decided it was time for something new but this time round, the change in direction is really a return to an old one: they’re taking Scandale back to its cheeky, sensual … Read More
By ESTELLE PULESTON
Hailing from Berlin, Germany, Anekdot was founded in 2015 by Sofie Andersson after various stints in design, buying and visual merchandising. Having become disillusioned with the fashion industry’s overall lack of ethics and sustainability, and having recently begun sewing lingerie for herself, she wanted to create a brand that offered the opportunity to wear exciting, comfortable, consciously-made intimates on a daily basis.
The Anekdot collection includes wirefree … Read More
By ESTELLE PULESTON
Happy Undies
Last month, after a decade and a half of working in intimate apparel, I finally made it to Paris’ Salon International de la Lingerie, “the world’s leading trade event for the lingerie sector.” While there, I heard many people comment that the show was much smaller than in years past, but with 210 brands exhibiting, there was still plenty to fill the three full … Read More