By ESTELLE PULESTON
Created by Heather St John and her husband, Christopher, South Carolina-based The Balanced Bra Company is a lingerie brand unlike any other, dedicated to addressing a specific and underserved need: stylish bras for asymmetrical breasts.
After struggling for a long time to find a bra that fit, Heather enlisted the help of a professional bra fitter who revealed that she had uneven cup sizes. Still, knowing the … Read More
By ESTELLE PULESTON
It’s May, it’s warm and sunny outside, and my mind is turning to potential destinations for a summer getaway – and the swimwear I could be rocking while I’m there of course!
One option I certainly wouldn’t mind having in my suitcase is NAIA Beach, a British brand that was launched in 2021 by TV personality Tess Daly and her long-time friend, Gayle Lawton. Both lovers … Read More
By ESTELLE PULESTON
Tag-lined “embrace your beauty, embrace your rest”, denise rae is a sustainable sleepwear brand founded in 2023 which is all about reminding you to take time for yourself. Founder Denise believes it’s not only okay but necessary to slow down, throw on some cute PJs, and enjoy some relaxing ‘me time’ at the end of a hectic day.
After 25 years in the corporate fashion world, … Read More
By ESTELLE PULESTON
If you’re a fan of creative, late 2000s to early 2010s indie brand lingerie, Igor Pacemski is probably a designer you’ve seen the work of, even if you don’t know his name. He founded the edgy and avant-garde brand Yes Master in 2004. Today, he runs Noblesse Oblige, a size-inclusive lingerie label designed for the woman who enjoys wearing understated yet luxurious things on a daily … Read More
By ESTELLE PULESTON
One of the most exciting new brands I spotted at the Salon International de la Lingerie back in January was Lumey. With a stall full of pieces that were all-black but far from boring, it really caught my eye – especially when I took a closer look and saw how interesting some of the silhouettes were too.
Officially launched on November 14th in Paris’ luxurious … Read More
By ESTELLE PULESTON
Founded in 2007 in Maine by Brook DeLorme, Brook There is a lingerie brand that’s all about sustainability, minimalism, and feeling comfortable in your own skin.
Having grown up with ecologically-minded parents and a passion for sewing clothing, when she couldn’t find the ethically-made, fuss-free lingerie she was looking for in the shops, it was only a natural progression to teach herself to sew that too.
The … Read More
By ESTELLE PULESTON
Scandale is a Paris-based lingerie brand that has reinvented itself many times over the years – not unusual, since it has been around since 1932 – but this most recent creative shift is different. The company decided it was time for something new but this time round, the change in direction is really a return to an old one: they’re taking Scandale back to its cheeky, sensual … Read More