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By ASI EFROSMs Pomelo plus-size lingerie brand - an interview on Lingerie BriefsIn this must-watch “Intimate Talks” interview, Ilona Shariga, a former banker and founder of the plus-size lingerie brand Ms Pomelo, explains the business side of lingerie. You will learn about the value proposition, target customer, Initial investment, financial runway, board of advisors, and investors.

How to Start a Lingerie Business (Part 1 of 2) - Asi Efros & Ilona Shariga, Founder of Ms Pomelo.

 

Currently, Ilona oversees the progress of Ms Pomelo, which is produced at her family’s factory. It is an experienced lingerie manufacturer based … Read More


By ASI EFROS

The Carol Coehlo Lingerie Collection as featured on Lingerie Briefs Carol Coelho – Fall 2022 Collection – Angkor Wat Group

Once you discover a brilliant lingerie designer and a master of its trade, you are bound to be mesmerized and bewitched by the infinite beauty. This is how it feels when following the creative path of Carol Coelho Intimates and witnessing every new collection.

The Carol Coehlo Lingerie Collection as featured on Lingerie BriefsCarol Coelho – Holidays 2022/23 Collection – Mind Game Group

The Fall and … Read More


By ASI EFROSRetrofutur Lingerie Show in Paris as featured on Lingerie Briefs

Two highly anticipated and magnificent trade shows, Salon International de la Lingerie and Interfilière, reigned over Paris for three days from June 18th to 20th, 2022, to share the beauty of creation with the world.

For the first time after the confinement of the COVID-19 pandemic, the halls of the Porte de Versailles came to life featuring bursts of color, bold graphic designs, sumptuous fabrics, and extravagant Read More


BY ASI EFROS

Lady Gaga wearing MURMUR Satin Sculpt Bodysuit Red for Haus Labs Campaign featured on Lingerie BriefsLady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)

Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.

Paris Hilton wearing MURMUR Satin Sculpt Bra Top for Cosmopolitan Spain featured on Lingerie BriefsParis Hilton Read More


By ASI EFROSSoubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsI first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. Soubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsWhile watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life Read More


by ASI EFROSJournelle collection and interview with Guido Campello on Lingerie Briefs

I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.

The Recipe For Success - Asi Efros & Guido Campello, Co-CEO, Journelle - Intimate Talks Series

 

Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions Read More


By ASI EFROS

Movelle Lingerie for large cups as featured on Lingerie Briefs
“Wear lingerie you want, not the one you must,” is a motto of an extraordinary high-end lingerie company, based in Poland. Movelle lingerie has been created to free feminine confidence and build self-esteem, allowing each woman to conquer the world on her terms.

Movelle Lingerie for large cups as featured on Lingerie Briefs

Leia Longline Bra and Briefs

The founder, Magdalena Palmer, is the epitome of honesty, and appreciation for her craft, as well as for the Read More


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