By ESTELLE PULESTON
Hailing from Berlin, Germany, Anekdot was founded in 2015 by Sofie Andersson after various stints in design, buying and visual merchandising. Having become disillusioned with the fashion industry’s overall lack of ethics and sustainability, and having recently begun sewing lingerie for herself, she wanted to create a brand that offered the opportunity to wear exciting, comfortable, consciously-made intimates on a daily basis.
The Anekdot collection includes wirefree … Read More

Founded by Lucienne Rutherford,
Like so many other designers before her, Rutherford had the idea for Luciela when she wasn’t able to find what she wanted in stores. It wasn’t that they were lacking in beautiful designs, but so many of the briefs on offer featured … 
“I love the idea of a …
Over the past five to ten years, there has been a boom in the number of brands catering to niche areas of the lingerie industry such as stylish mastectomy bras, adaptive lingerie, or period underwear. One area that I haven’t seen much conversation about however is hypoallergenic or allergy-friendly focused lingerie, despite the fact that 

Launched in late 2021, US-based
Although they both already had steady jobs in corporate finance and management, the pair had grown up witnessing the challenges and exciting triumphs of entrepreneurship via …