By ELLEN LEWIS
Passionata
In honor of July 4th, 2025 and the colors of our flag, we join 23 lingerie brands to celebrate the holiday. Have Fun!
Freya
Le Mystere
By ELLEN LEWIS
NK IMODE
We’re two weeks shy of Father’s Day. So, if you’re in gift giving mode, we’ve decided to inspire you from the land of lingerie brands who play where the boys are. Here in the USA, the men’s departments tend to focus on basics. But dig deeper and discover the variety of men’s sleep, lounge, underwear and swimwear designed for style as well as utilitarian use. … Read More
By ESTELLE PULESTON
One of the most exciting new brands I spotted at the Salon International de la Lingerie back in January was Lumey. With a stall full of pieces that were all-black but far from boring, it really caught my eye – especially when I took a closer look and saw how interesting some of the silhouettes were too.
Officially launched on November 14th in Paris’ luxurious … Read More
By ESTELLE PULESTON
Founded in 2007 in Maine by Brook DeLorme, Brook There is a lingerie brand that’s all about sustainability, minimalism, and feeling comfortable in your own skin.
Having grown up with ecologically-minded parents and a passion for sewing clothing, when she couldn’t find the ethically-made, fuss-free lingerie she was looking for in the shops, it was only a natural progression to teach herself to sew that too.
The … Read More
By ESTELLE PULESTON
Over the past five to ten years, there has been a boom in the number of brands catering to niche areas of the lingerie industry such as stylish mastectomy bras, adaptive lingerie, or period underwear. One area that I haven’t seen much conversation about however is hypoallergenic or allergy-friendly focused lingerie, despite the fact that studies have found that one third of all people suffer from a … Read More
By ELLEN LEWIS
Carol Coelho
Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More
By ESTELLE PULESTON
Beyza Kirilmaz and Ipek Ustay, the former a graduate in fashion design and the latter in art history, founded Turkish brand VALNUE earlier this year after discovering a shared frustration with the lingerie industry. Although they both loved the idea of styling intimates into their outerwear looks, the lingerie they could find around them was typically either too revealing to make it work, or too basic to … Read More