By Ali Cudby
In preparation for the New Year and the upcoming shows, it’s a good time to take a look at your buying strategy. Is it working for you? Could it use a tune-up? Is your buying strategy hurting your business?
Some stores function without a buying strategy. Those stores are certainly putting themselves at risk every time they go to Market. Even stores that have a strategy for … Read More
By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More
By Ali Cudby
Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking to Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City.
If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs, Secrets in Lace and INVISTA/Eurovet. The goal in these articles is to offer lingerie retailers … Read More
By Ali Cudby
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark.
Here in Retail Briefs we will be examining branding in a series of articles to give you the tools … Read More
By Ali Cudby
August may be a month for your friends and neighbors to drift into the lazy haze of summer, but if you work in the lingerie industry, this is a busy month for working on the buying and planning side of your retail business. Yes, it’s trade show season again. After jaunts through Paris and Miami, this week the madness descends on New York City, where there will … Read More
By Ali Cudby
Hot town, summer in the city! When the temperature goes up, I get more questions about bra care. Maybe you do, as well. Helping customers understand care for their bras helps you, as a retailer, to become a trusted adviser to your customers. I’m surprised when retailers don’t think to explain bra care to the women who shop with them.
Adding bra care products is not only … Read More
By Ali Cudby
Recently, a bra blogger asked if a particular fit problem could be attributed to breast tissue migration. That question prompted me to research the topic, because we owe it to our customers to understand the fit issues being discussed in the world.
Breast tissue migration has not been covered in my online bra fit school for professionals, The FabFit Academy, because I didn’t previously have an … Read More