By Ali Cudby
As fabrics become more technologically advanced, they have an increasing number of attributes. They stretch (or don’t stretch) in new and helpful ways. They come in colors and patterns that weren’t feasible a few short years ago. And they are occasionally embedded with the ability to solve problems.
In the past couple years, several brands have launched garments that are attractive and fashion forward, while simultaneously addressing … Read More
By Ali Cudby
How to Successfully Partner with a Non-Profit
When your company is built on retro foundations – authentic nylon stockings and vintage lingerie, with matching garter belts for every bra and panty set – what speaks more closely to your brand’s “underpinnings” than the PinUp girl aesthetic?
Secrets in Lace, worldwide leader in the manufacture and sale of fully-fashioned stockings made the old fashioned way, has married … Read More
by Ali Cudby
Welcome to Retail Briefs, Lingerie Brief’s latest column, dedicated to answering your burning questions about the world of lingerie retail.
The day-to-day of lingerie retailing is challenging. You’re always on the go – managing your inventory, your employees, your customers. Keeping a store (or stores) on track is hard enough, and too often there’s nobody to ask when you have questions or need inspiration to grow and … Read More
by Ali Cudby
With retro silhouettes in high fashion, it’s not surprising that corsetry has made a comeback. Hourglass figures are accentuated in all the right places by the structure only a corset can bring. And yet all corsets are not created equal. I was fortunate enough to sit down with Madame Poupie Cadolle at the Paris Salon International de la Lingerie, and she shed some light on the elements … Read More
The world of intimates is constantly evolving, and while consumers may not always be aware of the changes, innovation helps make women’s underpinnings increasingly supportive, comfortable and gorgeous. Intimate Innovations will look at the enhancing world of lingerie from the perspectives of materials, manufacturing processes and marketing.
Recently, Empreinte’s new Diva line brought innovation to the market through its unique use of materials. Namely, the Diva line is a seamless … Read More