Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
Posts in Tag

Aubade

Paris Show ~ Day One

January 22, 2012

January 21, 2012

Saucy Aubade brand and sexy Maison Close
First day at the Salon De Lingerie and I did my usual rounds of the major bra companies, cruised the entire exposition, and attended the trend conferences, mostly to get an initial overview. CadolleOne thing is for sure, no show is quite as quintessentially French as this one. And nothing says French Lingerie with “Ooh La La” flair quite like the saucy Aubade brand, sexy Maison Close… Read More


What’s In A Name?

January 20, 2012
For Lingerie Brands, It Might Be Confusion

by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.

Milk-Milkman

To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. … Read More


1 2 Page 2 of 2