For those of us visually inclined, color plays a major role in the art of persuasion. Personally, it powers my universe. I believe it is the single most effective communication tool a merchant can use to make an impression. Color drives design. It informs our state of mind and articulates our environment. Imagine OZ without the rainbow; lifeless and stale. This year, Pantone has declared Emerald Green as the Color of The Year. Perhaps it’s … Read More
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