Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for … Read More
Spotlight On …
During the opening of Curve NY, I did my usual walk around. Lots of old friends, some new ideas and a few interesting trends. Stay tuned. But for now, my biggest take away was the exquisite details applied to buttery soft and ultra light fabrics. And even in men’s underwear, innovative technical details transformed simple basics to comfortable essentials.
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For Lingerie Brands, It Might Be Confusion
by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.
To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. … Read More