By Ali Cudby
If only fitting lingerie was as simple as having a single bra size. Yes, I can hear the chuckles from the fitting community. We all know better. Bra sizes vary from brand to brand, and even within a brand from bra to bra. I was prepping the fitting room troubleshooting module for my bra fit training program, FabFit Academy, which got … Read More
By Ali Cudby
Paris is called the shopping capital of the world for good reason. The stores along the Rue Saint-Honoré are pristine, with the quiet respect that’s more reminiscent of a museum than a place of commerce. Empreinte’s recent arrival, L’Atelier Lingerie, is no different. Every part of the experience is hushed and respectful, almost reverent. That’s by design. When Empreinte opened their Atelier last Spring, the driving branding … Read More
By Ali Cudby
Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater. In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.
The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting. After a couple of … Read More