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bras for women over 50

By Elisabeth Dale

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There’s a growing segment of the female population ignored by the intimate apparel industry. They desire beautiful and stylish quality intimates, are savvy consumers, and have the necessary disposable income to buy what they want. So what’s their problem? They, like me, are women 50 years of age and older.

I understand why lingerie and swimwear models reflect the attributes of youth. Perky breasts, tight skin, and … Read More


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