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Dear Kate Lingerie

Selling Solutions

By Ali Cudby

As fabrics become more technologically advanced, they have an increasing number of attributes.  They stretch (or don’t stretch) in new and helpful ways.  They come in colors and patterns that weren’t feasible a few short years ago.  And they are occasionally embedded with the ability to solve problems.

In the past couple years, several brands have launched garments that are attractive and fashion forward, while simultaneously addressing … Read More


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