It should be fairly obvious by now, that this site is about excellence in product. And for all intents and purposes, the focus is clearly on Lingerie. But once and awhile, a critical threshold emerges and the subject matter needs to change. I am not deserting the world of Lingerie, just re-channeling my merchandising perspective from emphasis on garment to emphasis on a different kind of industry product, the Underfashion … Read More
Spotlight On …
Anita’s Essential Smart Wire-Free Bralette Welcomes a New Shadow Blue Hue
Anita Since 1866 expands its popular Essential Collection with the …

mey’s Everyday Opulence: A Preview of Color, Craftsmanship & Curated Living
By ELLEN LEWIS The true brilliance of mey’s Spring/Summer 2027 “Everyday …

Just Launched: The Busty Bra by Evelyn & Bobbie
Just launched this week, Evelyn & Bobbie’s new Busty Bra …

Your New Go-To Bra: Fit Fully Yours’ Chloe Sweetheart Moulded
Fit Fully Yours Lingerie has built a vast, loyal following …

Montelle’s Latest Mysa Arrivals ~ Wire-Free, Effortless, & Oh-So-Soft
This collection is inspired by the Swedish concept of ‘mysa’, …

Sneak Peek: Wacoal Raises the Bar with the High Bar™ Collection
When it comes to everyday lingerie, finding the perfect balance …

Chic & Cool: Shadowline Capri PJ Sets for Summer
Beat the heat this summer with Shadowline‘s chic Capri pajama …

Parfait Lingerie: Spring/Summer 2027: Innovation Meets Everyday Comfort
Parfait’s Spring/ Summer 2027 collections are an excellent example of …

Aubade Spring/Summer 2027 Preview: Dancing to the Rhythm of Bossa Nova
Crazy in Love Inspired by the irresistible rhythm of Bossa Nova, …

Turn Up the Color with Sculptresse this Season
Bold color meets exceptional support in Sculptresse’s latest collections. Designed …

