By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” reasons?
Jockey sent me their … Read More
By Elisabeth Dale
Two studies this week brought more news of the value of breastfeeding. The first was research showing that exclusively breastfed babies, when compared to those fed formula, received an extra boost to their brains. The second found that increased rates of breastfeeding led to millions of dollars saved in health care costs, from reducing the incidence of breast cancer, hypertension, and heart disease. These stories emphasized the medicinal properties of breast … Read More
By Elisabeth Dale
News of Angelina Jolie’s prophylactic double mastectomy and breast reconstruction has many women wondering about their own risk and what they might do given the same diagnosis. But not every woman facing breast cancer has identical surgical options. Some women undergo lumpectomies (partial removal of breast tissue), bi-lateral mastectomies (loss of one breast), any of a number of breast reconstructions, or no breast reconstruction at all.
Jolie’s surgery involved the insertion of … Read More
By Elisabeth Dale
Lingerie mannequin photo goes viral, but does it make a difference?
Guess even a photo of two lingerie clad mannequins will go viral on the Internet. This one featured two mannequins on display in an H&M Store. The picture turned out to be two years old and wasn’t snapped at an H&M. Instead it was shot in a Swedish department store. These plastic female replicas were a bit different than usual. News … Read More
By Elisabeth Dale
Who hasn’t read this statistic? Breast cancer strikes one in 8 women during their lifetime. News outlets cover every little study or personal story about the disease. The media reports on various efforts by charitable group working to find a “cure.” The pink ribbon is synonymous with raising money to benefit women’s breast health (although men represent about one percent of all cases). Two decades ago breast cancer was a disease suffered … Read More
By Elisabeth Dale
This week’s media reports were filled with stories claiming a link exists between a woman’s larger breasts and an increased risk of breast cancer. What started out as one news story in the UK’s Daily Mail morphed into multiple outlets reinforcing, by repetition, this scientific conclusion. From the Huffington Post, to CBS and Glamour, women were informed about the relationship of busty bosoms to diminished breast health. Some outlets tweaked … Read More