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Excellent Branding

By Ali Cudby

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Welcome to the fourth installment of this series on branding in lingerie. Today we’ll be talking to Claire Chambers, Founder & CEO of the amazing Journelle stores in New York City.

If you are new to the branding series, you can take a look at previous articles about Lingerie Briefs, Secrets in Lace and INVISTA/Eurovet.  The goal in these articles is to offer lingerie retailers diverse perspectives on branding from … Read More


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