Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
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Fab Fit Academy

Trick Of The Fit

April 1, 2013

By Ali Cudby

Customers In The Fitting Room

Bra Fitting on Lingerie Briefs

If only fitting lingerie was as simple as having a single bra size.  Yes, I can hear the chuckles from the fitting community.  We all know better.  Bra sizes vary from brand to brand, and even within a brand from bra to bra.  I was prepping the fitting room troubleshooting module for my bra fit training program, FabFit Academy, which got me thinking about customers’ conceptions … Read More


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Intimate Insider News

February 6, 2013

By Moira Nelson

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14.  Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.

The annual FEMMY Gala was held … Read More


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