Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
Posts in Tag

Fabric trade shows

New Dimensions ~ Interfiliѐre New York

September 25, 2015

VIP-cover

Fabric dictates design in the Intimate Apparel world. and because of its proximity to a woman’s skin, it requires innovation uniquely targeted for function and form.  Several days ago I attended the 3rd Interfiliѐre presentation in NYC. A fabric exposition dedicated to presenting piece goods to lingerie designers, it is an extension of the renowned trade shows in Paris,Hong Kong and Shanghai that Eurovet hosts semi-annually. This one was … Read More


Spotlight On …

Brand Expansion ~ Eurovet & Invista™

October 7, 2013

By Ali Cudby

d5fab153ba909ba22fd8ddf664bb9619

So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?

It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More


Spotlight On …