By Moira Nelson
February is one of the busiest months of the year for the Intimate Apparel industry. This week is “Market Week” in the mass wholesale side of the business. Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.
The annual FEMMY Gala was held … Read More
By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
