By Ali Cudby
In my last Retail Briefs column we began looking at branding in the world of lingerie. The definition of branding – for the purposes of this series – is simple to say, and extremely difficult to execute. Namely, branding is “your promise to your customers.”
One company that is exceptional in this regard is Secrets In Lace. Secrets In Lace began as a bricks-and-mortar store in 1984 – almost 30 years … Read More
