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How to plan for trade shows

By Ali Cudby

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All of a sudden, CURVExpo, the American lingerie trade show, is upon us! Where did summer go?

Retailers are busy making appointments and considering strategies for surviving New York in August without melting.

Vendors have made their last minute adjustments to samples, finalized line sheets and are now focused on making sure the product fits the models (and burning the sage in hopes that those models show … Read More


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