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Say Yes to This ~ NOO

March 9, 2020

By ALISON CONNOLLY

NOO, a sustainable brand featured on Lingerie Briefs

NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.

In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to!  Co-founded by two young women, Anaïs and Elissa, NOO is a company that has … Read More


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Portrait of a Lingerie Brand ~ Crème Shanghai

February 24, 2020

By ALISON CONNOLLY

Crème Shanghai lingerie as featured on Lingerie Briefs

Crème is a specialty lingerie brand based in Shanghai founded by designer Miya “Crème” Su.   If you detect a strong French influence in Su’s work (particularly if you explore her work from past seasons), then you won’t be surprised to learn that she lived in France for a period of time and clearly absorbed the French attitude toward women and their appreciation for beautiful intimates.

Many of the items shown here are … Read More


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