By Moira Nelson
We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? … Read More
By Moira Nelson
Happy New Year! For me, the New Year is a great time for reflection. Many years ago I started a habit of keeping a journal. I am not one to write daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both … Read More
By Moira Nelson
I’ve always been bothered by the heat… I much prefer the Spring and Fall seasons over the steamy Summer months. However, hot Summer nights inspire me to pull out some of my favorite sleepwear pieces such as Cami Sets and Rompers in buttery soft modal fabric or rayon blends. These fabrics drape so effortlessly. And I’m a sucker for their cool hand… There’s nothing better against my skin. Check out the adorable … Read More
