Some of the most meaningful brands in our industry begin with a quiet observation. For Nicole Cuervo, founder of the adaptive intimates brand Springrose, it happened over merienda, the Argentine afternoon snack, with her grandmother Rose.
“It was the summer between my junior and senior year of college. I’d gotten an internship in Miami, so I was able to live at home and commute to it. … Read More
By ASI EFROS
During our Intimate Talks conversation, Sharleen Ernster, a former EVP at Victoria’s Secret and founder of the intimate apparel brand ‘We Are HAH’, shares a story that felt both deeply personal and strikingly relevant to where the industry finds itself today.
There are people in the intimate apparel industry whose careers follow a predictable path. And then there are women like Sharleen — visionaries … Read More
By ASI EFROS
In an exclusive interview for Lingerie Briefs, former CEO of Hanky Panky Brenda Berger takes us inside the rise of a brand that built global recognition around a single style of underwear and reveals what it took to scale it, protect it, and lead it through crisis.
Can you take us back to the time when you first joined Hanky Panky?
It was in 2004 and I … Read More
By ASI EFROS
In this exclusive interview, Sandra Jones, Director North America at Lise Charmel, shares what it takes to steward a historic French lingerie house in the U.S. market. She reflects on heritage, craftsmanship, and the future of couture lingerie.
What does it mean to you to represent a brand with such a rich French heritage in the U.S. market?
Representing Lise Charmel in the U.S. is … Read More
By ASI EFROS
For over three decades, Niki Baratta has helped shape the visual identity of one of the world’s most recognizable fashion brands. As Vice President of Photography at Victoria’s Secret, she stood behind the lens of an era, crafting imagery that would become iconic, aspirational, and deeply embedded in popular culture.
Reflecting on her time at the company, Niki is most proud of being “an integral part of … Read More
By ASI EFROS
In my latest Intimate Talks interview with Molly Hopkins, the owner of LiviRae Lingerie, we explore the heart, history, and vision behind her store. Its motto, “Let us lift you up,” is far more than a tagline. It’s a promise.
In the world of intimate apparel, few boutiques have created a movement as powerful or as heartfelt as LiviRae Lingerie. Founded in Kennesaw, Georgia, it’s … Read More
by ASIE EFROS
In this episode of Intimate Talks, Asi Efros sits down with Dow Hickam, the second-generation owner of Top Drawer Lingerie. She uncovers the story behind one of Houston’s most beloved boutiques, a business built on precision, compassion, and a deep understanding of women’s needs.
Founded in 1983, Top Drawer Lingerie has long been a trusted destination for women seeking expert bra fittings and beautifully crafted lingerie. … Read More
