Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
Posts in Tag

Intimates

Hasselfree Sass ~ HoneyDew Intimates

October 2, 2015

2015-09-29-13

I stopped by the Honeydew showroom in NYC this week to get an update on this LA vibe brand known for  their kicky, pretty, sexy  intimates. Think of the rumba panty,  a signature mainstay since the company debuted in 2002. Honeydew Intimates has become part of retailer’s underwear infrastructure and continue to stand firm as a consumer favorite. But as they continue to forge new frontiers, it is the everyday lounge pieces that are making … Read More


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BRIEF ALERT! A La Mode Intimates

October 27, 2011

This Week’s Intimate Discovery:  A big risk pays off for a Maryland lingerie entrepreneur

Location, Location, Location; The first lesson I learned as a merchant is that nothing is as important to the success of a retail operation as its location.  It’s not only where you position product in the store, it’s also all about where the store is situated.  That is why when I spoke with partners Patti Platt and Sharon Borland, … Read More


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