Last week, at the NYC Interfiliere, there was a great deal of continued talk about the Athleisure trend. It’s amazing how this apparel phenomenon has been integrated into the Intimate Apparel industry, crossing back and forth with ready-to-wear, often seamlessly. For lingerie retailers, the crossover requires thoughtful merchandising. The surge in bralette business, particularly as a layering piece, has helped to change the consumer’s orientation when purchasing leisure wear. The … Read More
