Posts in Tag

lingerie briefs

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I have been following Conturelles product emergence in North America ever since I was introduced to this legendary German brand 5 years ago.  Entering the US market sometime around their 125th birthday, Conturelle began its ascent here with an introduction of some of their established European styles.  One of these, Provence, a gorgeous 3 part Swiss embroidered, guipure trimmed underwire bra has played an enormous role … Read More


By Allison Goodlin
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For many women their breasts are an important part of their identity as a woman. When cancer, congenital deformities, or other problems interfere with the breast tissue it can be an experience that challenges confidence and causes intense frustration. Luckily, breast reconstruction is an option for many women, restoring confidence and helping women to love the way they look once again.

After breast reconstruction that go-to favorite … Read More


Casual Calm ~ PJ Salvage®

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All my life I have been a dog person.  Always had one living by my side; sometimes 3.  Cats on the other hand were an afterthought.  Somehow or another, the cats in my house were there because someone brought  a kitten home, promised to covet it for eternity and then, left the poor feline there to fend for herself in the grasp of a canine domicile.  Cats make very few … Read More


The Myth About Bra Fitting

By Ali Cudby

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I received an email from a woman recently, and she was very upset. “Ali, Can you please help me understand what I’m doing wrong with my bra?” She went on to tell me about a shopping experience she’d had at a specialty boutique. She’d had a fitting, and the concept of sister sizing had come up. The fitter told her the smaller band/larger cup combo was better … Read More


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I first became aware of the Jonquil Lingerie Collection some years ago, when the booth I was manning at the Salon De Lingerie in Paris was situated across the aisle.  What impressed me the most was how busy they were.  Watching Diane Samandi, founder of this romantic and vintage inspired collection working non-stop with buyers from around the world, was very motivating.  Holding fast to its old Hollywood routes, the … Read More


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Many years ago, during my tenure as a buyer at the venerable Abraham & Straus, now part of Macy’s, I was given a choice of positions, most within my comfort zone; ready to wear and accessories.  However, there was an opening in the Cosmetics Division and I decided to take that job, because I was curious about this category where merchandising was driven primarily by the vendor and marketing ruled … Read More


By Ellen Lewis

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As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles.  It’s fun to see the evolution from more is less to less is more.  I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” … Read More


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