By Ali Cudby
In reflecting on the recent CurveNY show, I’ve spent time thinking about the business side of the amazing product I saw in the booths. As much as I appreciated the product, what really struck me this year was less about the lingerie, loungerie and hosiery and more about the people
It’s not easy for retailers to attend trade shows. For many it’s expensive in both time and money. With today’s technology it’s … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can be expensive in both dollars … Read More
By Moira Nelson
It’s a very busy time of year for the Lingerie biz. We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month. And now we’re headed straight into the busiest few weeks of the year.
Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks. Most of these reports are proprietary, but … Read More