Five years ago when the shapewear business was barreling down the wholesale lingerie highway, I wrote an article for The Best of Intima magazine profiling the phenomenon. Two years later we updated our take on this direction. Today, I can say “Only the Best Survive”. Like any hot trend that explodes quickly, the implosion of those who do not understand the legacy of the category is imminent. Shapewear, in particular, … Read More
