I know that espousing about a man’s needs is counter intuitive in our quest, as lingerie aficionados, to promulgate the philosophy of woman’s lingerie. But, once in a while accepted credos need to be challenged. That’s why, despite the retailer’s constant quest to control inventory, I must make a case for buying Saxx Underwear; this time their award winning kinetic running shorts. I have already reported in prior Saxx … Read More
Spotlight On …
We are one month away from Father’s Day and even though I planned to post this blog closer to the mark, I am chomping at the bit to get this message out. I’ve been watching the men’s underwear market from a distance for several years now trying to figure out the best positioning for a commodity that has retail potential in a woman’s lingerie store; after all, most men’s clothes … Read More